Statement of Intent
Statement of Intent
Music Video
In my music video I plan to use a variety of media language to portray a fun loving and upbeat video with connotations of freedom. This will make sure that it appeals to the target audience of a fun loving 16 - 25 age range. The song I have chosen is "Am I Wrong" by Nico & Vinz. I will use a range of shots and camera angles to make sure that the video isn't repetitive and boring. In the video I will use multiple locations when filming and such as an open field and an area surrounded by trees and also a quiet back road to show the iconography of freedom. It will be sunny when filming so that it creates a nice and happy atmosphere both watching and also in person when making the video which will help me to show a fun video easier. There will be two characters representing different social groups as they are different ethnicity's. They will share equal amount on screen to represent equality. The music video will be a performance video. One character will be in a suit and then he changes to casual by the end of his verse to show that he doesn't want to be controlled and challenge the perception of power and being controlled. This will show the iconography of an anti stereotype because a suit represents upper class and power. He represents someone of the black diaspora which we associate as being in an urban setting. Placing him in a suit in a rural setting not in an urban environment. The suit represents the control of class and the performer removing it connotes him breaking down these barriers. This will be filmed in an area surrounded by trees to show a juxtaposition of setting and what he is wearing.The other character will be in casual clothes to represent that he has already achieved control and freedom of his life and actions. The main artist will be walking down a road throughout the video on his own and the second artist will then join him once he has rebelled against the standard job and has gained more control of his life. The artists walking down the road represents them on the journey and road to find what they want to do and them making their own decision and having control.
Website
I plan to make my website appealing and easy to use and navigate through the different pages. On the home page I plan to have my music video linked so that you can click on it and watch the video. I will also have a behind the scenes video as my other AV on the website. This will make the audience understand more about the video and see what its like filming a music video. The website will feature the logo in the top left corner and there will be the same colour scheme, which is green and blue, throughout the website and use the same font on all the pages. The colour scheme is green and blue as they are bright and vibrant which fits the audience of fun loving. The two pages that will feature on the website are the home page which will have the music video and also a bit about the artists and a behind the scenes video. The section on the artists will have photos of the artists.The second page will be a tour page which will have all the tour dates and the venue for the tour. It is important to promote the tour because it is a big way of gaining a following, publicity and money. The website will make sure that it is appealing to the audience and attract there attention by having big fonts and logos and also pictures. The audience will be able to interact with the website by being able to click on the behind the scenes video to watch and at the end of the video the artist twitter name will appear where fans can tweet their opinions of the video and the behind the scenes.
Links
My music video and website will be linked through both the colours used and also the fact that the website will feature the music video. The photos used on the website will be from the music video and also from behind the scenes such as photos for the song cover. There will be a section on the websites where the audience can sign up to petitions to get equality etc. An example of the petition on the website is to get more things to do after school or clubs in urban areas of Leicester.
Music Video
In my music video I plan to use a variety of media language to portray a fun loving and upbeat video with connotations of freedom. This will make sure that it appeals to the target audience of a fun loving 16 - 25 age range. The song I have chosen is "Am I Wrong" by Nico & Vinz. I will use a range of shots and camera angles to make sure that the video isn't repetitive and boring. In the video I will use multiple locations when filming and such as an open field and an area surrounded by trees and also a quiet back road to show the iconography of freedom. It will be sunny when filming so that it creates a nice and happy atmosphere both watching and also in person when making the video which will help me to show a fun video easier. There will be two characters representing different social groups as they are different ethnicity's. They will share equal amount on screen to represent equality. The music video will be a performance video. One character will be in a suit and then he changes to casual by the end of his verse to show that he doesn't want to be controlled and challenge the perception of power and being controlled. This will show the iconography of an anti stereotype because a suit represents upper class and power. He represents someone of the black diaspora which we associate as being in an urban setting. Placing him in a suit in a rural setting not in an urban environment. The suit represents the control of class and the performer removing it connotes him breaking down these barriers. This will be filmed in an area surrounded by trees to show a juxtaposition of setting and what he is wearing.The other character will be in casual clothes to represent that he has already achieved control and freedom of his life and actions. The main artist will be walking down a road throughout the video on his own and the second artist will then join him once he has rebelled against the standard job and has gained more control of his life. The artists walking down the road represents them on the journey and road to find what they want to do and them making their own decision and having control.
Website
I plan to make my website appealing and easy to use and navigate through the different pages. On the home page I plan to have my music video linked so that you can click on it and watch the video. I will also have a behind the scenes video as my other AV on the website. This will make the audience understand more about the video and see what its like filming a music video. The website will feature the logo in the top left corner and there will be the same colour scheme, which is green and blue, throughout the website and use the same font on all the pages. The colour scheme is green and blue as they are bright and vibrant which fits the audience of fun loving. The two pages that will feature on the website are the home page which will have the music video and also a bit about the artists and a behind the scenes video. The section on the artists will have photos of the artists.The second page will be a tour page which will have all the tour dates and the venue for the tour. It is important to promote the tour because it is a big way of gaining a following, publicity and money. The website will make sure that it is appealing to the audience and attract there attention by having big fonts and logos and also pictures. The audience will be able to interact with the website by being able to click on the behind the scenes video to watch and at the end of the video the artist twitter name will appear where fans can tweet their opinions of the video and the behind the scenes.
Links
My music video and website will be linked through both the colours used and also the fact that the website will feature the music video. The photos used on the website will be from the music video and also from behind the scenes such as photos for the song cover. There will be a section on the websites where the audience can sign up to petitions to get equality etc. An example of the petition on the website is to get more things to do after school or clubs in urban areas of Leicester.
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